puffery (C2)
noun
Pronunciation: ˈpʌfəri
Definition
Exaggerated or hyperbolic claims made in advertising that are not intended to be taken as literal fact by reasonable consumers.
Examples
The company defended its slogan as legal puffery rather than a deceptive trade practice.
Courts often distinguish between actionable false advertising and mere puffery that no sane buyer would believe.
His sales pitch was filled with so much puffery that the clients eventually stopped taking him seriously.
Synonyms of puffery
Words with a similar meaning to puffery:
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