hype (B2)

noun

Pronunciation: /haɪp/

Definition

Intense publicity or promotion intended to create excitement and anticipation for a product, event, or person.

Examples

• The new smartphone lived up to the hype after months of rumors.

• Marketing teams often use social media influencers to build hype for a product launch.

• Don't believe all the hype; the restaurant is good, but it isn't life-changing.

How to Use hype

hype up (phrasal verb)

to create intense excitement or enthusiasm for something. — "The coach tried to hype up the team before the championship game."

get hyped (collocation)

to become very excited or energetic. — "I am getting so hyped for our vacation next week!"

Synonyms of hype

Words with a similar meaning to hype:

• buzz
• publicity
• promotion
• ballyhoo

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