adspeak

noun

Meaning

The specialized language, jargon, or style of writing and speaking used in advertising and marketing, often characterized by persuasive techniques, buzzwords, and emotional appeals.

Examples

  • The marketing team was trained to use effective adspeak to sell the new product.
  • Critics often dismiss adspeak as manipulative and lacking in substance.

Synonyms: jargon, buzzwords, hype, patter