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teaser

noun

Pronunciation: /ˈtiːzər/

A short, promotional piece of content designed to pique interest without revealing the full product or story.

The company posted a mysterious teaser on social media to announce their upcoming product launch.
Fans analyzed every frame of the film teaser for clues about the plot.
The game developer released a brief teaser to build anticipation for the sequel.

brain teaser (collocation): a challenging puzzle — "I love doing a brain teaser with my morning coffee."
teaser trailer (collocation): a short promotional video for a film — "The teaser trailer for the new superhero movie broke viewership records."

Words with a similar meaning to teaser: