Translation

餌 / おびき寄せるもの / 誘い文句

Meaning

Bait is food, smell, or another tempting thing used to attract a fish, animal, or person into a trap or action. The trap for learners is spelling: bait is the lure, while bate is the rare verb in bated breath.

Examples

• 釣り人は針に餌を付けました。
  The angler put bait on the hook.
• その無料トライアルは新規顧客を引き寄せる餌でした。
  The free trial was bait for new customers.