word of mouth

Meaning

Information or recommendations passed from person to person through informal conversation rather than through formal advertising or media.

Examples

• Small businesses often rely on word of mouth to build a loyal customer base without spending money on marketing.
• The film's success was driven by positive word of mouth after audiences started recommending it to their friends.

Pronunciation: ˌwɜːrd əv ˈmaʊθ

Synonyms of word of mouth

Words with a similar meaning to word of mouth:

• gossip
• referral
• buzz
• hearsay