semiotics
noun
Pronunciation: /ˌsɛmiˈɒtɪks/
Definition
The study of signs, symbols, and how they create and convey meaning in human communication.
Examples
The professor's lecture on semiotics explored why certain colors evoke specific emotional responses across different cultures.
By applying semiotics to advertising, the agency understood how the subtle imagery in the commercial influenced consumer behavior.
Her thesis in semiotics examines how fashion choices function as a non-verbal language within urban subcultures.
How to Use semiotics
- apply semiotics to (collocation)
- using the framework of semiotics to analyze something. — "Researchers apply semiotics to digital media to decode internet memes."
Synonyms of semiotics
Words with a similar meaning to semiotics:
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