qualitative data (B2)

noun phrase

Pronunciation: /ˈkwɒlɪteɪtɪv ˈdeɪtə/

Definition

Information that describes qualities or characteristics, often collected through methods like interviews or observations, and is not easily measured numerically.

Examples

• The study gathered qualitative data by conducting in-depth interviews with participants.

• Researchers analyzed the qualitative data to understand customer perceptions.

• Qualitative data can provide rich insights into complex social phenomena.

How to Use qualitative data

qualitative data analysis (collocation)

The process of interpreting and making sense of non-numerical information. — "Qualitative data analysis can reveal unexpected themes in user feedback."

qualitative data collection (collocation)

The methods used to gather descriptive information. — "Qualitative data collection methods include surveys and observations."

Synonyms of qualitative data

Words with a similar meaning to qualitative data:

• descriptive information
• non-numerical data
• categorical data

Antonyms of qualitative data

Words with the opposite meaning to qualitative data:

• quantitative data
• numerical data

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