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promo (B1)

noun

Pronunciation: /ˈproʊmoʊ/

A special activity or event that is organized to encourage people to buy a product or service, or to make a product or service more popular.

The new movie release included a big advertising promo with interviews and behind-the-scenes footage.
Many companies use social media as a promo tool to reach a wider audience.
The concert tickets were sold at a reduced price as a special promo for students.

promo code (collocation): A code used to get a discount or special offer. — "Enter the promo code 'SUMMER20' at checkout for 20% off."
promo video (collocation): A video created for promotional purposes. — "The new product launched with a slick promo video."
on promo (prepositional phrase): Currently being offered as part of a special promotion. — "This item is on promo this week, so it's half price."

Words with a similar meaning to promo:

Words with the opposite meaning to promo: