Private Label

noun

Meaning

Products manufactured by one company but sold under the brand name of another company, typically a retailer.

Examples

Many grocery stores now offer a wide range of private label goods to compete with major national brands.
The retailer decided to expand its private label line to include organic snacks and beverages.

Synonyms: store brand, house brand, own-brand, white label

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Private Label

noun

Pronunciation: ˈpraɪvɪt ˈleɪbəl

Definition

Products manufactured by one company but sold under the brand name of another company, typically a retailer.

Examples

Many grocery stores now offer a wide range of private label goods to compete with major national brands.
The retailer decided to expand its private label line to include organic snacks and beverages.

Synonyms of Private Label

Words with a similar meaning to Private Label:

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