narrowcasting (C2)

noun

Pronunciation: ˈnærəʊˌkɑːstɪŋ

Definition

The practice of disseminating information or media content to a small, specialized audience defined by specific interests or demographics rather than the general public.

Examples

• The streaming service uses narrowcasting to deliver hyper-specific content recommendations to its subscribers.

• Modern digital marketing relies heavily on narrowcasting to reach potential customers who are already interested in a niche product.

• Political campaigns have shifted from broad television advertising toward narrowcasting to target specific voter segments on social media.

Synonyms of narrowcasting

Words with a similar meaning to narrowcasting:

• targeting
• segmentation
• niche marketing
• micro-targeting

Antonyms of narrowcasting

Words with the opposite meaning to narrowcasting:

• broadcasting

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