multiconsumer (C1)
noun
Pronunciation: /ˌmʌltɪkənˈsuːmə/
Definition
A consumer who buys multiple products or services from different companies, often seeking variety and convenience.
Examples
The rise of e-commerce has led to an increase in multiconsumers who shop from various online retailers.
Companies are now focusing on creating loyalty programs to retain their multiconsumer customer base.
Understanding the behavior of multiconsumers is crucial for businesses to develop effective marketing strategies.
How to Use multiconsumer
- target multiconsumers (verb phrase)
- to focus marketing efforts on consumers who buy multiple products or services — "The company is trying to target multiconsumers with their new advertising campaign."
- multiconsumer behavior (noun phrase)
- the actions and preferences of consumers who buy multiple products or services — "Understanding multiconsumer behavior is crucial for businesses to develop effective marketing strategies."
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