mass market
noun
Pronunciation: /ˌmæs ˈmɑːrkɪt/
Definition
A large segment of the general population that consumes standardized goods or services rather than niche or luxury items.
Examples
The company shifted its focus from high-end jewelry to mass market fashion accessories.
They designed the software for the mass market, ensuring it was intuitive enough for any casual user.
Mass market paperbacks became popular because they were affordable and available in every drugstore.
How to Use mass market
- mass market product (collocation)
- an item intended for a broad audience — "The company launched a new mass market product that sold out in days."
- target the mass market (collocation)
- to aim marketing efforts at the general public — "They decided to target the mass market rather than focusing on luxury buyers."
Synonyms of mass market
Words with a similar meaning to mass market:
Antonyms of mass market
Words with the opposite meaning to mass market:
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