marketing (B1)

noun

Pronunciation: /ˈmɑːrkɪtɪŋ/

Definition

The activity or business of promoting and selling products or services, including market research and advertising.

Examples

• Effective marketing is crucial for the success of any new business.

• She works in the marketing department of a large technology firm.

• The new advertising campaign is part of their overall marketing strategy.

How to Use marketing

marketing strategy (collocation)

A plan for how to market products or services. — "Our marketing strategy needs to adapt to changing consumer trends."

marketing department (collocation)

The part of a company responsible for marketing. — "She got a job in the marketing department."

market research (collocation)

The process of gathering information about customers and markets. — "We need to do more market research before expanding."

market to (prepositional phrase)

To direct marketing efforts towards a specific group of people. — "The company decided to market its new product to younger consumers."

Synonyms of marketing

Words with a similar meaning to marketing:

• promotion
• advertising
• sales
• merchandising

Antonyms of marketing

Words with the opposite meaning to marketing:

• distribution
• production

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