inroad

noun

Pronunciation: /ˈɪn.roʊd/

Definition

A significant advancement or progress made into a new area, market, or field, often at the expense of an existing competitor or established norm.

Examples

• The new software has made major inroads into the traditional publishing industry.

• Despite the heavy competition, the startup managed to make some inroads into the local tech sector.

• Environmental groups have made significant inroads in changing public opinion regarding plastic waste.

Synonyms of inroad

Words with a similar meaning to inroad:

• advance
• breakthrough
• encroachment
• penetration

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