influencer

noun

Meaning

A person who uses their popularity on social media platforms to promote products, services, or ideas to a large, engaged audience.

Examples

The fashion influencer showcased the new collection to her two million followers.
Many companies now prioritize working with a micro-influencer who has a smaller but more loyal audience.

Synonyms: promoter, endorser, tastemaker, opinion leader

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influencer

noun

Pronunciation: /ˈɪnfluənsər/

Definition

A person who uses their popularity on social media platforms to promote products, services, or ideas to a large, engaged audience.

Examples

The fashion influencer showcased the new collection to her two million followers.
Many companies now prioritize working with a micro-influencer who has a smaller but more loyal audience.
He built his career as a travel influencer by documenting his journey across every continent.

How to Use influencer

social media influencer (collocation): a person who gains fame specifically through online platforms — "She is a well-known social media influencer in the beauty industry."
influencer marketing (collocation): the practice of using influencers to promote products — "The company allocated half of its budget to influencer marketing this year."

Synonyms of influencer

Words with a similar meaning to influencer:

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