influencer
noun
Pronunciation: /ˈɪnfluənsər/
Definition
A person who uses their popularity on social media platforms to promote products, services, or ideas to a large, engaged audience.
Examples
The fashion influencer showcased the new collection to her two million followers.
Many companies now prioritize working with a micro-influencer who has a smaller but more loyal audience.
He built his career as a travel influencer by documenting his journey across every continent.
How to Use influencer
- social media influencer (collocation)
- a person who gains fame specifically through online platforms — "She is a well-known social media influencer in the beauty industry."
- influencer marketing (collocation)
- the practice of using influencers to promote products — "The company allocated half of its budget to influencer marketing this year."
Synonyms of influencer
Words with a similar meaning to influencer:
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