guise

noun

Meaning

An external appearance or assumed identity that hides the true nature of something or someone.

Examples

He approached the house under the guise of a delivery driver.
The company promoted the new product under the guise of an environmental initiative.

Synonyms: mask, disguise, pretense, semblance

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guise

noun

Pronunciation: /ɡaɪz/

Definition

An external appearance or assumed identity that hides the true nature of something or someone.

Examples

He approached the house under the guise of a delivery driver.
The company promoted the new product under the guise of an environmental initiative.
She hid her true intentions behind a guise of friendly concern.

Synonyms of guise

Words with a similar meaning to guise:

mask
disguise
pretense
semblance

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