CEFR A2

full price

noun phrase

Meaning

The original or standard retail cost of an item without any discounts, markdowns, or promotional reductions applied.

Examples

  • Most retailers prefer that customers pay full price rather than relying on constant clearance events.
  • He regretted buying the tickets at full price when he saw them listed for half off the next day.

Synonyms: standard price, retail price, list price, full retail value