CEFR A2
full price
noun phrase
Meaning
The original or standard retail cost of an item without any discounts, markdowns, or promotional reductions applied.
Examples
- Most retailers prefer that customers pay full price rather than relying on constant clearance events.
- He regretted buying the tickets at full price when he saw them listed for half off the next day.
Synonyms: standard price, retail price, list price, full retail value