diversify (B2)
verb
Pronunciation: /daɪˈvɜːrsɪfaɪ/
Definition
Expand the range of products, services, or activities offered to increase variety and reduce risk.
Examples
The company plans to diversify its product line by adding eco-friendly home goods to its existing electronics inventory.
Farmers are encouraged to diversify their crops to ensure they have a stable income if one specific harvest fails.
To stay competitive, the university began to diversify its curriculum with more interdisciplinary studies.
How to Use diversify
- diversify into (phrasal verb)
- to start doing or selling something new — "The bakery decided to diversify into catering services."
- diversify by (prepositional phrase)
- the method used to achieve variety — "They managed to diversify by acquiring smaller startup companies."
Synonyms of diversify
Words with a similar meaning to diversify:
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