buzzphrase (B2)
noun
Pronunciation: /ˈbʌzfeɪz/
Definition
A buzzphrase is a phrase, typically used in business or marketing, that becomes very popular for a short time and is often used to sound impressive or fashionable.
Examples
The company's new buzzphrase, 'disrupt the market', was repeated throughout the conference.
The marketing team came up with a new buzzphrase to promote their product.
The buzzphrase 'think outside the box' has been overused in recent years.
How to Use buzzphrase
- come up with a buzzphrase (verb phrase)
- To create a new phrase or slogan to promote a product or idea. — "The marketing team came up with a new buzzphrase to promote their product."
- use a buzzphrase (verb phrase)
- To use a phrase or slogan to sound impressive or fashionable. — "The company's CEO used a buzzphrase in his speech to sound more impressive."
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