aggrandise

verb

Meaning

Increase the power, status, or wealth of someone or something, often in an exaggerated or unjustified manner.

Examples

  • He sought to aggrandise his own reputation by claiming credit for his colleagues' hard work.
  • The company attempted to aggrandise its market share through aggressive and questionable advertising tactics.

Synonyms: boost, promote, exaggerate, magnify, augment