# word of mouth

**Pronunciation:** ˌwɜːrd əv ˈmaʊθ · WURD-uv-MOWTH

**CEFR level:** B2

**Part of speech:** noun

## Meaning

Information or recommendations passed from person to person through informal conversation rather than through formal advertising or media.

## Examples

- Small businesses often rely on word of mouth to build a loyal customer base without spending money on marketing.
- The film's success was driven by positive word of mouth after audiences started recommending it to their friends.
- We heard about the excellent service at this garage purely through word of mouth from our neighbors.

## Synonyms

- gossip — Focuses on casual, often personal, talk.
- referral — A formal or specific recommendation.
- buzz — The excitement generated by widespread talk.
- hearsay — Information based on rumors, often unreliable.

## Collocations

- rely on word of mouth — Many local shops rely on word of mouth to attract new customers.
- spread by word of mouth — The news of the sale spread by word of mouth throughout the neighborhood.
- positive word of mouth — The restaurant gained popularity thanks to positive word of mouth.

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